The tools the streaming industry decides with.

The situation

Whip Media builds software for global media companies: content analytics, licensing automation, and the tools a programming team uses to decide what a streaming service acquires, where it airs, and what it is predicted to earn. The customers are Fortune 500 media accounts. I ran design for the enterprise products in that stack; this case is about those.

The constraint was domain, not craft. Licensing and territory-level performance are dense, high-stakes, and unforgiving of a pretty interface that gets the model wrong. A programming executive doesn't need a friendlier chart. They need to trust the number under the decision, because the decision commits real money across real markets.

The reframe

A media-analytics tool looks like a reporting product: rows, filters, a cleaner export. I treated it as a decision surface. The screen isn't where someone reviews what already happened. It's where someone commits a catalog to a territory before the outcome exists. Designing it well means designing the moment of judgment, not the display of data.

The work

I built a content-discovery platform that let streaming companies match programming with predicted performance across territories. The design problem was making a prediction legible enough to act on. A number that decides an acquisition has to show its own confidence, or the executive either over-trusts it or ignores it. Both are failures. So the interface had to carry the forecast and the certainty of the forecast at the same time, in a form a non-analyst could commit to.

I led design for the content analytics and licensing tools these media accounts ran on. Licensing automation is where the domain punishes vagueness hardest. Rights, windows, and territories interact in ways that are easy to render and hard to render correctly. The work was getting the model of that complexity right in the interface, so the automation was trustable rather than merely fast.

Underneath all of it, I shipped Whip Media's first design system. Multiple enterprise products, one catalog, one set of primitives. Decide it once as a system, rather than re-deciding it screen by screen forever.

The outcome

The content-discovery platform gave streaming companies a way to match programming to predicted performance by territory. The analytics and licensing tools served the media accounts they were built for. The design system became the foundation the enterprise products were built on.