I lead design for
complex products.
Five trillion events a day. I make the important one obvious.
That's one product. The pattern holds across analytics at scale, licensing systems, and products where the interface is increasingly an agent: I set the direction for what each should be for the person using it, make it tangible enough to argue with, and develop both builders and design specialists whose judgment I trust with the next one. Tangible now includes how the AI behaves: what it claims to know, when it asks, how it recovers when it's wrong.
I've only ever designed one thing: the user's experience. Print, then web, then brand campaigns, then product software, now AI.
Author of How to Lead Design in the AI Era.
What I've delivered
Selected work
All work →Three weeks. One prototype. A $1M contract.
An analytics platform built for data scientists had a new buyer who needed decisions, not data. I made the case to the CEO and CPO, then built a working prototype so the account could see it.
Scale · ProductLeading a design team through the shift to AI.
Moving design into the codebase cost designers the canvas they explored on. What the move took, what I did about it, and what they did.
Scale · OrganizationDesigning how an AI behaves.
Where an assistant helps, where the product has to stand without it, and how a user knows how far to trust an answer.
Scale · AgentWhat I've written
The thinking behind the workHow to Lead Design in the AI Era
The book: what design leadership is for when execution gets cheap and judgment becomes the scarce thing.
ai-plus.design →The Behavioral Layer
A public research site on how AI products act, earn trust, and recover when they're wrong.
behaviorlayer.ai →BiModal Design
An open framework for interfaces that serve people and AI agents at the same time.
bimodal.design →If you're thinking about design leadership for a complex product, or about how a design team develops as its tools change, I'd like to talk.