Google formally unveiled “Google TV” a few days ago, and I’m excited. That said, I was also intrigued by Google Buzz and Google Wave…
Google TV product manager Salahuddin Choudhary on the official Google blog:
“Google TV uses search to give you an easy and fast way to navigate to television channels, websites, apps, shows and movies. For example, already know the channel or program you want to watch? Just type in the name and you’re there. Want to check out that funny YouTube video on your 48″ flat screen? It’s just a quick search away. If you know what you want to watch, but you’re not sure where to find it, just type in what you’re looking for and Google TV will help you find it on the web or on one of your many TV channels. If you’d rather browse than search, you can use your standard program guide, your DVR or the Google TV home screen, which provides quick access to all of your favorite entertainment so you’re always within reach of the content you love most.”
What this means is television and web, living in harmony, on your high-def TV (with a little converter box, or course). Logitech and Sony are both on board (future televisions will have Google TV built in). Given Google’s amazing distribution power, this may actually change how we receive content (and advertising).
There are a few key concerns, however:
1) Nobody know how much this will cost. If it is more expensive than your cable carrier, I doubt this will float.
2) Ease of use. It’s tough for people to walk away from familiarity (like, say, a remote control). Having tried to navigate NetFlix streaming content on my own television, let me just say, I know a whole lots of people who wouldn’t spend the time on the learning curve. Google had technical trouble during the demonstration. They used a wireless keyboard connected to a TV. Who uses a wireless keyboard to control their TV? Okay…I think my brother does… The tech company claims to be working on a new generation of remotes, but until they arrive, the service could be a serious pain in the ass.
The Networks:
If you’ve done any streaming of network television on your computer at all the past couple years, you’ll notice that networks are yanking shows from some online services, and getting into bed with others. They are stumbling (both forwards and backwards) trying to navigate the broadband distribution of television.
Hulu blocked Boxee from accessing its content on TV screens because its owners (which include NBC Universal, News Corp. and Disney) are trying to protect their core television businesses. They will likely block Google TV from accessing Hulu as well, but it doesn’t change that fact that the web to TV is upon us, and that it will be a pivotal time for the world of advertising.
Stay tuned.
