Always happy to a a local firm kick some ass…Cutwater SF and bi-coastal Rabbit directing team + jacksonkarinja have joined forces to create this spot, which basically looks like the Inception trailer at the beginning minus Leonardo DiCaprio’s anguish. Nonetheless, this “Transformation” clip promotes the new game from the Olympic medal-winning snowboarder/skater. According to the Rabbit team, the shoot took three days and every stunt was performed in-camera, with visual effects done by Santa Monica-based studio Ring of Fire.
07/08/2010
+ Permissive Street Advertising
Love the idea, but thinking about all of the taggers, hackers and vandals in SF who would have a field day with this installation…
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- Pre-Labor Day Odds and Ends
