02/28/2010

+ Le Whif Chocolate Inhaler

Filed under: Admiration and Props — goldfoot @ 23:40

Inhale a little bliss.

We’ve been doing a fair amount of marketing and design for the food category this past year, and spend a good deal of time keeping an eye out for new and innovative ideas in products and packaging. This one covers both bases.

All the sensation of chocolate, without any calories. What Nicotine gum is to recovering smokers, this is the answer to recovering chocoholics. Le Whif combines chocolate and aerosol science with their zero calorie chocolate inhaler. Yes, that’s right. An aerosol inhaler.

A culinary art experiment by Harvard professor David Edwards and his students, Le Whif moves “eating habits to their logical conclusion.” We at goldfoot studios have yet to huff this heaven, but discovered it’s available online…by the box.

+ Our client, tera’swhey honored by DBIC!

Filed under: Client News — goldfoot @ 02:07

We’re beaming with pride right now. After over a year of strategy, naming, branding, packaging, new media, copy development and oh, sooo much more, we couldn’t be happier to see tera’swhey changing the entire category of whey protein. Beyond completely re-defining the consumer whey category and getting great buzz from early adapters, this start-up was recently picked up across the country by Whole Foods, and now on the shelves.

The plant is considered a model for the future of manufacturing, and the accolades continue to shower down upon this brilliant, green, idea called tera’swhey. Most recently, the DBIC (Dairy Business Innovation Center) honored tera’swhey for leadership and dedication to growing Wisconsin’s dairy industry.

To read the full release, click here!

02/20/2010

+ Why Media Planning is important.

Filed under: Advertising — goldfoot @ 23:12

Turkish Airlines, give me a call. I’d love to steer you in the right direction.

02/13/2010

+ MTV Tweaks logo

Filed under: Branding,Industry News — goldfoot @ 15:28

MTV recently announced it will be dropping “Music Television” from its logo. For those of you who grew up with MTV (like I did), you will undoubtedly will have noticed that seeing an actual music video (or really, and programming that is music related) is a rarity. Acknowledging the lack of actual music programming, the tag on the logo is now officially axed.

Read the full article from Rolling Stone here.

And here for a history of the logo from designer, Frank Olinsky.

02/12/2010

+ PANTONE Fashion Color Report Fall 2010

Filed under: Design,Fashion,Industry News — goldfoot @ 17:47

Design and advertising pull from the colors and textures used in the fashion industry heavily. You will see the influence of top fashion designers in the pallet used by graphic designers as well as paper mills. So good-bye to the colors of 2009, and take a look at the PANTONE Fashion Color Report Fall 2010. It features the top 10 colors for women’s fashion for fall 2010, along with designer sketches, quotes and headshots. The release of the PANTONE Fashion Color Report coincides with the beginning of New York Fashion Week.

“Mindful of consumers’ need for practicality, plus their desire for newness, designers offer many options for women to extend and embellish their wardrobes this fall,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “Building on the color palette from spring, this season’s offerings include innovative takes on fundamental basics, as well as transporting, lively colors that conjure images of travel and adventure, whether real or aspirational.”

In addition to designer contributions, the report features commentary from fashion insiders and leading retailers regarding current fashion trends and new color rules for 2010. Industry gurus highlighted in the report include: India Hicks, creative partner at Crabtree & Evelyn; Cate Adair, costume designer for “Desperate Housewives”; Collier Strong, celebrity make-up artist; Eric Sauma, owner of Mood Fabrics (featured on “Project Runway”); and Constance White, style director at eBay. Contributors from Neiman Marcus, Saks Fifth Avenue and Macy’s also offer their insights.

Fashion designers continue to exhibit a degree of caution for fall 2010, yet offer a palette of beauty and excitement with a blending of colors, some with similar undertones, in surprising and intriguing combinations. Inspired by the ongoing phenomena of film animation, vivid colors are often juxtaposed in inventive ways, creating arresting and extraordinary color combinations.

Download the full report here as a .pdf.

02/09/2010

+ Google Buzz launched

Filed under: goldfoot news — goldfoot @ 12:27

One of the great things about working at goldfoot, is that we get to keep up with all of the latest, greatest technology. This morning, we sat in (virtually) the Google press conference that was announcing their new tool, Google Buzz.

Google Buzz it appears, will integrate social networking into Gmail. This is a of special interest to us for a number of reasons:

First and foremost, we feel it is important to be on the cutting-edge of any social networking application so that we can make intelligent recommendations for clients who are trying to reach specific target audiences. With the plethora of social networking apps in the world, it can be hard to determine which is the best solution (if any) for your enterprise. We are pleased to say, that within nine minutes of Google buzz being launched, we posted our first buzz, and have it installed on our iPhone for testing.

Secondly, we are constantly searching for new applications and online methods for bringing our clients from around the country into our creative process. In a time when budgets are very limited, jumping on a plane and flying out to our studio in San Francisco often times doesn’t make fiscal sense. If we are able to collaborate in real time, online, your projects and our process becomes more streamlined, efficient, and cost-effective.

While Google Buzz looks promising, we are not prepared to say it’s the perfect tool. But we will be doing a fair amount of testing at our studio, and encourage those of you who are giving it a try to connect with us. If you don’t see Google buzz in your Gmail application, you probably will within the next week.

In the meantime, below are some links for more information and articles have already been written about this new tool. We invite your comments and feedback.

Article from CNet
Google Buzz page from Google

+ sfsmiles strategy

Filed under: Client News,Identity,goldfoot news — goldfoot @ 08:00

goldfoot is honored and excited to have been asked to help a new, non-profit in San Francisco with overall strategy and branding. Joel will be joining a group of very talented, passionate folks to help focus on message and design strategy, and consult on specific tactics to get the word out about this exciting, new non-profit in the Bay Area.

sfsmiles logo designed by goldfoot

02/07/2010

+ Superbowl vs. YouTube

Filed under: Advertising,Television — goldfoot @ 19:50

The Super Bowl is now over, and so are the rather underwhelming ads. The only real point of interest this year was the “banned” strategy. Now, keep in mind, a media buy for a Super Bowl ad is roughly $2.7 Million (this of course, does not include the cost of the agency creative or production). The buzz this year on ads that had been “banned” was unprecidented. GoDaddy, ManCrunch and Dorritos all made a huge deal online–weeks before the Superbowl–that their ads had been banned. They also posted all of the “banned” ads on YouTube…immediately.

At the time of this post, from a quick assessment of YouTube hits alone, the “banned” GoDaddy ad (actually, there are several) has had well over 3 million views. While this pales in comparison to the estimate 93.2 million people watching the Super Bowl, it cost them $0 for a media buy.

Just to rub in the strategy of this “banned” tactic, GoDaddy had an ad in the 4th quarter asking “did GoDaddy go too far?”

Smart, clever, but obvious.

Is America and the NFL really so afraid of men kissing or flaming football players that ads are banned? Or is this just a tactic to get millions of views online for free, and generating more buzz that animated, fuzzy gophers?

02/06/2010

+ Just in time for Valentines Day

Filed under: Admiration and Props — goldfoot @ 10:38

Nothing against Hallmark, but we love these Valentines Day cards created by L.A. design firm Kuro. Stank Sentiments for Sweethearts offers a different kind of message for your sweetie with a series of alternative boldface messages that borrow from rap artists.

With simple statements like “I Love It When You Call Me Big Papa” and the classic “Oh, Me So Horny (Me Luv U Long Time)”, who wouldn’t go weak in the knees with this “from the hip” message?

The letterpress cards use quotes from “such masters of hip-hop eloquence as 2 Live Crew, Lil’ Wayne, Diddy and Sir Mix-A-Lot.” The cards sell from their Etsy shop for $5 each, or a stack of six runs $25.

02/05/2010

+ Google lets kids design next logo

Filed under: Branding,Identity,Industry News — goldfoot @ 11:05

Today Google is kicking off its third installment of Doodle for Google, a yearly nationwide art contest for students in grades K-12. Eligible students can submit their own “Google Doodles,” and the winning Doodle will appear on Google’s homepage for one day. Plus the winner and his or her school will receive money and scholarships.

The theme for this year’s competition is “If I Could Do Anything, I Would…” and the idea is to encourage kids to think about the future, dream big and push the limits.

The official Doodle 4 Google website has all the details on how to enter. Only kids from registered schools can compete, so kids (and parents), talk to your administrators and make sure they’re in on the fun. The deadline for school registrations is March 17, 2010, and the deadline for Doodle submissions is March 31, 2010.

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