We’re beaming with pride right now. After over a year of strategy, naming, branding, packaging, new media, copy development and oh, sooo much more, we couldn’t be happier to see tera’swhey changing the entire category of whey protein. Beyond completely re-defining the consumer whey category and getting great buzz from early adapters, this start-up was recently picked up across the country by Whole Foods, and now on the shelves.
The plant is considered a model for the future of manufacturing, and the accolades continue to shower down upon this brilliant, green, idea called tera’swhey. Most recently, the DBIC (Dairy Business Innovation Center) honored tera’swhey for leadership and dedication to growing Wisconsin’s dairy industry.
