06/12/2010

+ Design week in SF

Filed under: Design,Industry News — goldfoot @ 08:00

San Francisco is called home by over 20,000 design professionals. With more designers per capita than any other city in the United States, it’s only fitting that the Mayor of San Francisco proclaimed this next week (June 14 – 20) as Design Week.

AIGA SF will be sponsoring a full week of events highlighting the diversity and professionalism of the design community around the bay. The goal is to raise public awareness of the impact that all design—graphic, product, interior, fashion, architecture, advertising, et cetera—has in the San Francisco Bay Area.

For a full list of events, take a peek at their website. Hope to see you at some of the events! Happy Design Week!

02/13/2010

+ MTV Tweaks logo

Filed under: Branding,Industry News — goldfoot @ 15:28

MTV recently announced it will be dropping “Music Television” from its logo. For those of you who grew up with MTV (like I did), you will undoubtedly will have noticed that seeing an actual music video (or really, and programming that is music related) is a rarity. Acknowledging the lack of actual music programming, the tag on the logo is now officially axed.

Read the full article from Rolling Stone here.

And here for a history of the logo from designer, Frank Olinsky.

02/12/2010

+ PANTONE Fashion Color Report Fall 2010

Filed under: Design,Fashion,Industry News — goldfoot @ 17:47

Design and advertising pull from the colors and textures used in the fashion industry heavily. You will see the influence of top fashion designers in the pallet used by graphic designers as well as paper mills. So good-bye to the colors of 2009, and take a look at the PANTONE Fashion Color Report Fall 2010. It features the top 10 colors for women’s fashion for fall 2010, along with designer sketches, quotes and headshots. The release of the PANTONE Fashion Color Report coincides with the beginning of New York Fashion Week.

“Mindful of consumers’ need for practicality, plus their desire for newness, designers offer many options for women to extend and embellish their wardrobes this fall,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “Building on the color palette from spring, this season’s offerings include innovative takes on fundamental basics, as well as transporting, lively colors that conjure images of travel and adventure, whether real or aspirational.”

In addition to designer contributions, the report features commentary from fashion insiders and leading retailers regarding current fashion trends and new color rules for 2010. Industry gurus highlighted in the report include: India Hicks, creative partner at Crabtree & Evelyn; Cate Adair, costume designer for “Desperate Housewives”; Collier Strong, celebrity make-up artist; Eric Sauma, owner of Mood Fabrics (featured on “Project Runway”); and Constance White, style director at eBay. Contributors from Neiman Marcus, Saks Fifth Avenue and Macy’s also offer their insights.

Fashion designers continue to exhibit a degree of caution for fall 2010, yet offer a palette of beauty and excitement with a blending of colors, some with similar undertones, in surprising and intriguing combinations. Inspired by the ongoing phenomena of film animation, vivid colors are often juxtaposed in inventive ways, creating arresting and extraordinary color combinations.

Download the full report here as a .pdf.

02/05/2010

+ Google lets kids design next logo

Filed under: Branding,Identity,Industry News — goldfoot @ 11:05

Today Google is kicking off its third installment of Doodle for Google, a yearly nationwide art contest for students in grades K-12. Eligible students can submit their own “Google Doodles,” and the winning Doodle will appear on Google’s homepage for one day. Plus the winner and his or her school will receive money and scholarships.

The theme for this year’s competition is “If I Could Do Anything, I Would…” and the idea is to encourage kids to think about the future, dream big and push the limits.

The official Doodle 4 Google website has all the details on how to enter. Only kids from registered schools can compete, so kids (and parents), talk to your administrators and make sure they’re in on the fun. The deadline for school registrations is March 17, 2010, and the deadline for Doodle submissions is March 31, 2010.

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