I remember, way back in the days of 1999(ish), when I could jump online, and customize my own shoes. I could choose colors, graphics, and make them exactly the way I wanted to. This trend in online customization was picked up by all sorts of companies, including Nike, and has now been adopted by Heineken Beer.
Have an event coming up? Wanna just say thank you? Check out this site created by AKQA London, to create your own, customized six pack (warning: it ain’t cheap).
JWT managed to combine two of my least favorite ad “vehicles”, and make the Goldfoot ad of the day–animated animals, and cars.
Well done, kids. Well done.
For as long as I can remember, I’ve always been accused of playing too much. Perhaps the accusations are correct, but playing is an important part of how I work. I rarely spend more than 30 minutes in front of my computer, and frequently turn off my phone to go play.
Having to be creative on a deadline is unlike any job in the world. “Quick, think of something amazing” is what I’ve been doing for over 15 years now. Perhaps others can simply roll up their sleeves, and knock off highly creative thinking off their “to do” list, but I’m not one of them. I need to immerse myself in information, gather data, and develop a strategy. Then I need to play. I need to get out. I need to see the city, watch the waves roll in, take a walk, or, better yet, get on my Grandfather’s vintage Raleigh Professional, and go for a ride.
Moving my body, and distracting my brain is a sure-fire way to arrive at the “spark” that creates the “something amazing”. And while I love my Grandfather’s bicycle, I’m currently trying to design the Ultimate Urban Assault Bicycle to commute to work, and do a whole lot of concepting on. As I surf and search, I ran into Public Bikes.
Brain child of Design Within Reach founder Rob Forbes, the new bay area bike-maker Public has arrived. The company aims to produce stylish, functional and affordable commuter bikes. And while my “damn-near-40-year-old-body” would find this ride amazingly comfortable, my “damn-near-40-year-old-brain” still wants an orange fixie with white tires and custom logos…mmmmm
Fixed gear dreams aside, I applaud Mr. Forbes for finding a niche that is desperately needed. And with Klein, LeMond and Trek notches on my design bed post, I may just have to give him a call.
Inhale a little bliss.
We’ve been doing a fair amount of marketing and design for the food category this past year, and spend a good deal of time keeping an eye out for new and innovative ideas in products and packaging. This one covers both bases.
All the sensation of chocolate, without any calories. What Nicotine gum is to recovering smokers, this is the answer to recovering chocoholics. Le Whif combines chocolate and aerosol science with their zero calorie chocolate inhaler. Yes, that’s right. An aerosol inhaler.
A culinary art experiment by Harvard professor David Edwards and his students, Le Whif moves “eating habits to their logical conclusion.” We at goldfoot studios have yet to huff this heaven, but discovered it’s available online…by the box.
Nothing against Hallmark, but we love these Valentines Day cards created by L.A. design firm Kuro. Stank Sentiments for Sweethearts offers a different kind of message for your sweetie with a series of alternative boldface messages that borrow from rap artists.
With simple statements like “I Love It When You Call Me Big Papa” and the classic “Oh, Me So Horny (Me Luv U Long Time)”, who wouldn’t go weak in the knees with this “from the hip” message?
The letterpress cards use quotes from “such masters of hip-hop eloquence as 2 Live Crew, Lil’ Wayne, Diddy and Sir Mix-A-Lot.” The cards sell from their Etsy shop for $5 each, or a stack of six runs $25.
Breaking News!
