06/12/2010

+ Design week in SF

Filed under: Design,Industry News — goldfoot @ 08:00

San Francisco is called home by over 20,000 design professionals. With more designers per capita than any other city in the United States, it’s only fitting that the Mayor of San Francisco proclaimed this next week (June 14 – 20) as Design Week.

AIGA SF will be sponsoring a full week of events highlighting the diversity and professionalism of the design community around the bay. The goal is to raise public awareness of the impact that all design—graphic, product, interior, fashion, architecture, advertising, et cetera—has in the San Francisco Bay Area.

For a full list of events, take a peek at their website. Hope to see you at some of the events! Happy Design Week!

05/22/2010

+ The 2012, $800,000 Olympic logo.

Filed under: Design,Joel's Thoughts — Joel Goldfoot @ 20:43

Now, believe me when I say my work over the years has had it’s share of bashing. From work that was wildly successful in the consumer arena that was met with harsh criticism from my design peers, to design work that won all sorts of awards, but ultimately, rejected by my client. I’m no stranger to criticism.

Now, not wanting to cast stones, let’s just say I’m confused by the logo created for the 2012 Olympics in London. My whole life (even long before I got into this industry), I’d looked across the pond to the brilliant design coming out of London for inspiration. The level of talent and willingness to take risks in the UK has always been a motivating force.

But with the $800,000 budget for the logo for the 2012 Olympic Games in London (now officially launched), and the outrage from not only the design community, but the Olympic audience at large, I find myself scratching my head. What went wrong here? $800,000 is a lot of money to spend on a logo, and would buy you some amazing market research. Why is there such a backlash? Parodies of the logo are already popping up online, and the media is in full gear mocking the approved logo.

I haven’t heard anything from Wolff Olins, the firm that designed the logo, but I’m going to guess they feel the bashing is unfair. I do wish they’d unveil the work-flow and process for designing a logo that needs to touch the entire world (uhmm…a REALLY difficult and daunting assignment). But in the meantime, I’d love to hear your thoughts. Email me, or post your comments here!

Oh, and if you know anyone on the Olympic committee for any future games logos, I’m certain I can make time in my schedule!

02/12/2010

+ PANTONE Fashion Color Report Fall 2010

Filed under: Design,Fashion,Industry News — goldfoot @ 17:47

Design and advertising pull from the colors and textures used in the fashion industry heavily. You will see the influence of top fashion designers in the pallet used by graphic designers as well as paper mills. So good-bye to the colors of 2009, and take a look at the PANTONE Fashion Color Report Fall 2010. It features the top 10 colors for women’s fashion for fall 2010, along with designer sketches, quotes and headshots. The release of the PANTONE Fashion Color Report coincides with the beginning of New York Fashion Week.

“Mindful of consumers’ need for practicality, plus their desire for newness, designers offer many options for women to extend and embellish their wardrobes this fall,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “Building on the color palette from spring, this season’s offerings include innovative takes on fundamental basics, as well as transporting, lively colors that conjure images of travel and adventure, whether real or aspirational.”

In addition to designer contributions, the report features commentary from fashion insiders and leading retailers regarding current fashion trends and new color rules for 2010. Industry gurus highlighted in the report include: India Hicks, creative partner at Crabtree & Evelyn; Cate Adair, costume designer for “Desperate Housewives”; Collier Strong, celebrity make-up artist; Eric Sauma, owner of Mood Fabrics (featured on “Project Runway”); and Constance White, style director at eBay. Contributors from Neiman Marcus, Saks Fifth Avenue and Macy’s also offer their insights.

Fashion designers continue to exhibit a degree of caution for fall 2010, yet offer a palette of beauty and excitement with a blending of colors, some with similar undertones, in surprising and intriguing combinations. Inspired by the ongoing phenomena of film animation, vivid colors are often juxtaposed in inventive ways, creating arresting and extraordinary color combinations.

Download the full report here as a .pdf.

08/18/2009

+ Working for change.

Filed under: Client News,Design,goldfoot news — goldfoot @ 07:26

A client of mine posted on her Twitter account today:

“2x today people told me teraswhey is perfect for their family members getting chemo. When we create from our hearts we change the world…”

I’ll talk much more about this client in future posts. But for now let me just say the two sentences she posted, reminded me why I love doing what I do. To think that: a) she has an amazing product; and b) I played a major role bringing this product to those who truly benefit from it, made all of the last minute emergencies, working late nights and canceling weekend plans all worth it.

Congratulations, Tera. Let’s make this world a better place!

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